Urbo announces expansion in London with launch in Enfield

December 5, 2017 - 5 minutes read

London, Tuesday 5th December 2017 – Urbo, the European smart sharing bike platform, is delighted to announce the expansion of its dockless bike sharing service to Enfield, London, starting in February 2018.

The collaboration between Urbo and Enfield Borough Council will initially see 100 Urbo bikes on the streets of Enfield, with the number expected to increase if demand for Urbo’s service rises. Urbo’s first UK launch took place last month in the neighbouring borough of Waltham Forest, with this expansion allowing residents in both boroughs to cycle and lock the Urbo bikes freely between the two boroughs.

The agreement between Urbo and Enfield Borough Council will run in conjunction with the Council’s Cycle Enfield initiative, which promotes active, healthy and safe forms of travel and will see widespread transformation as safe cycle routes are developed across the borough. Urbo’s launch in the UK will aid the Government’s plan, announced in April, to double the number of cyclists by 2025. Cllr Anderson of Enfield taking a spin on the Urbo bike

Urbo has been working with a number of local authorities across the UK and Europe, with further roll outs planned from early 2018.

Tom McGovern, co-founder of Urbo, said: “Cycling is meant to be healthy, fun, affordable and convenient, and we are delighted to be able to make it truly accessible to the residents and visitors of Enfield.

“The bikes have proved a huge success in Waltham Forest. With this launch in neighbouring Enfield, it will allow us to provide riders in London with even more flexibility. The council has been pioneering the ‘Cycle Enfield’ initiative, which really strikes a chord with Urbo’s values for healthier citizens and better cycling infrastructure, and we are thrilled to support the scheme.”

Cllr Daniel Anderson, Enfield Council’s Cabinet Member for Environment, said: “This partnership with Urbo is fantastic news for Enfield’s residents. We are already transforming the look and feel of Enfield’s high streets and town centres, and by having a readily accessible supply of hire bikes available, this will go a significant way towards achieving Cycle Enfield’s main aim of increasing cycling participation in the Borough.”

Urbo’s platform offers greater flexibility than existing bike schemes in London because it requires no docking stations. Urbo bikes are digitally operated, with users able to locate bikes on their smart-phone app.

Each bike is equipped with smart-lock technology and built-in GPS, with data ensuring optimum re-distribution of bikes. Urbo, in partnership with Government and city officials, will use collective technology and data to improve transport integration.

How Urbo works:
Labelled as ‘Uber for bikes’, dockless bike sharing works by users opening an app on their smart phone and selecting a bike off a map, or alternatively by walking up to a bike on the street and scanning a QR code. The app then unlocks a rear wheel-lock on the bike. Unlike existing bike-sharing platforms, there are no docking stations, leaving the user the freedom to start and end their journey where they wish. When the user finishes their journey, they simply click the lock back into place and the users’ online wallet is automatically charged. Each half-hour journey costs just £0.50.

About Urbo:
Urbo, with offices in London and its headquarters in Dublin, plans to launch in cities throughout the U.K and Europe over the next year. Urbo has deep roots in the bicycle and technology industry. The company founders include Shane Connaughton, an engineer who provides bicycles to world-supermarket leaders such as WallMart; Iain Cameron is behind one of the world’s most successful bike-to-work schemes, with a client base that includes Google, Twitter and Microsoft; and brothers Brian and Tom McGovern, founders of Ireland’s largest private secondary school. Urbo is the first dockless only bike sharing company in the world to be a member of the Platform for European Bicycle Sharing & Systems (PEBSS) and the first dockless bike sharing company to be accredited by Bike Plus U.K.. For more information please visit www.urbosolutions.com

For further information or an interview, please contact:
Tom McGovern, Urbo, +44 7554 184377 or tom@urbosolutions.com
Michael Moriarty, FleishmanHillard, +353 87 2432 550 or
michael.moriarty@fleishmaneurope.com